Rise & Dine Coffee Label
This label design for Rise & Dine Coffee, a fictional coffee brand, reflects this brand's focus on having their coffee be the ideal way for a coffee drinker to start the day. Featuring an illustration of a rooster in a sunrise setting, I designed this label for the brand's medium roast coffee to associate the product with the concept of waking up in the morning.
In creating this fictional brand of coffee, I first worked from two main concepts for a brand: Rise & Dine Coffee, and In Tune Coffee, both of which would establish their products as being ideal ways for lovers of coffee to start their day by being high-quality but affordable brands.
After completing some ideation and brainstorming about these brands' qualities, I determined illustration styles, imagery, and sticker label shapes that would work well to visually represent these brands. Next, I sketched out label ideas for both brand concepts, and after determining that Rise & Dine brand idea was stronger, I pursued that concept and designed a sticker label for the fictional Rise & Dine brand.
The Rise & Dine coffee label idea originally featured a bird in flight to capture the concept of 'rising', but after some further ideation, I determined that the imagery of a rooster more accurately conveyed the idea of 'rising' as a term for waking up in the morning.
In creating this fictional brand of coffee, I first worked from two main concepts for a brand: Rise & Dine Coffee, and In Tune Coffee, both of which would establish their products as being ideal ways for lovers of coffee to start their day by being high-quality but affordable brands.
After completing some ideation and brainstorming about these brands' qualities, I determined illustration styles, imagery, and sticker label shapes that would work well to visually represent these brands. Next, I sketched out label ideas for both brand concepts, and after determining that Rise & Dine brand idea was stronger, I pursued that concept and designed a sticker label for the fictional Rise & Dine brand.
The Rise & Dine coffee label idea originally featured a bird in flight to capture the concept of 'rising', but after some further ideation, I determined that the imagery of a rooster more accurately conveyed the idea of 'rising' as a term for waking up in the morning.