Girl Scouts Instagram
Ad Concepts
These fictional Instagram ad concepts for the Girl Scouts convey key values of the organization, while adhering to the brand's specific visual style guide.
Ultimately, these ad concepts visually communicate the values of cooperation and taking action, and these messages are enhanced with a notebook sketch/ drawing illustration style that follows the Girl Scouts brand style guide. Additionally, the placement of the Girl Scouts logo was also planned to follow their brand guidelines. Below are images of sketches I used to produce these ad concepts: in these sketches, I noted the values of the organization, how I could represent them, and created initial drafts of these post designs.
Ultimately, these ad concepts visually communicate the values of cooperation and taking action, and these messages are enhanced with a notebook sketch/ drawing illustration style that follows the Girl Scouts brand style guide. Additionally, the placement of the Girl Scouts logo was also planned to follow their brand guidelines. Below are images of sketches I used to produce these ad concepts: in these sketches, I noted the values of the organization, how I could represent them, and created initial drafts of these post designs.