Pop Perfect
Microwave Popcorn
I designed these package designs for Pop Perfect, a conceptual microwave popcorn brand, to highlight what places this brand above its competition.
While the realm of microwave popcorn has been dominated by butter flavors in similar photo-centric packaging, Pop Perfect brings the wild flavors of the pre-popped popcorn, and a bold, bright illustration style to this category.
To connect the microwave popcorn category to a young demographic, I designed a bright and modern visual style for Pop Perfect's branding to show that microwave popcorn is just as exciting as the wild flavors of the pre-popped popcorn category.
While the realm of microwave popcorn has been dominated by butter flavors in similar photo-centric packaging, Pop Perfect brings the wild flavors of the pre-popped popcorn, and a bold, bright illustration style to this category.
To connect the microwave popcorn category to a young demographic, I designed a bright and modern visual style for Pop Perfect's branding to show that microwave popcorn is just as exciting as the wild flavors of the pre-popped popcorn category.
Process:
I began creating the conceptual Pop Perfect brand by outlining the brand's main attributes: its modern and fun visual style that appeals to younger demographics, as well as its bold flavors, that are normally found in pre-popped popcorn.
Next, in the ideation phase of building the brand, I chose the brand name and outlined the visual branding elements for Pop Perfect: this included both the Pop Perfect logo design, as well as the graphical elements of the brand's popcorn packaging. After determining these details, I created the early drafts for the three microwave popcorn boxes shown in the slideshow below.
Finally, to arrive at the final package designs shown above, I refined these early drafts to more clearly convey the modern and fun visual style of Pop Perfect. In this final refinement phase, I changed the placement of the phrase '3 microwaveable bags' on the horizontal panel of the boxes, and refined the Maple flavor illustrations to more closely match the modern illustration style of the Jalapeño and Sea Salt flavors.
Next, in the ideation phase of building the brand, I chose the brand name and outlined the visual branding elements for Pop Perfect: this included both the Pop Perfect logo design, as well as the graphical elements of the brand's popcorn packaging. After determining these details, I created the early drafts for the three microwave popcorn boxes shown in the slideshow below.
Finally, to arrive at the final package designs shown above, I refined these early drafts to more clearly convey the modern and fun visual style of Pop Perfect. In this final refinement phase, I changed the placement of the phrase '3 microwaveable bags' on the horizontal panel of the boxes, and refined the Maple flavor illustrations to more closely match the modern illustration style of the Jalapeño and Sea Salt flavors.