BEN GAZDA ART
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Pop Perfect Microwave Popcorn


I designed these package designs for Pop Perfect, a conceptual microwave popcorn brand, to highlight what places this brand above its competition. 

While the realm of microwave popcorn has been dominated by butter flavors in similar photo-centric packaging, Pop Perfect brings the wild flavors of the pre-popped popcorn, and a bold, bright illustration style to this category. 

To connect the microwave popcorn category to a young demographic, I designed a bright and modern visual style for Pop Perfect's branding to show that microwave popcorn is just as exciting as the wild flavors of the pre-popped popcorn category.  

Process:
I began creating the conceptual Pop Perfect brand by outlining the brand's main attributes: its modern and fun visual style that appeals to younger demographics, as well as its bold flavors, that are normally found in pre-popped popcorn. 

Next, in the ideation phase of building the brand, I chose the brand name and outlined the visual branding elements for Pop Perfect: this included both the Pop Perfect logo design, as well as the graphical elements of the brand's popcorn packaging. 
After determining these details, I created the early drafts for the three microwave popcorn boxes shown in the slideshow below. 


Finally, to arrive at the final package designs shown above, I refined these early drafts to more clearly convey the modern and fun visual style of Pop Perfect. In this final refinement phase, I revised the illustrations featured on the Spicy Jalapeño flavor packaging to visually express the flavor in a simpler and more eye-catching manner. 
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​Ben Gazda  Graphic Design and Illustration
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