Pop Perfect Microwave Popcorn
I designed these package designs for Pop Perfect, a conceptual microwave popcorn brand, to highlight what places this brand above its competition.
While the realm of microwave popcorn has been dominated by butter flavors in similar photo-centric packaging, Pop Perfect brings the wild flavors of the pre-popped popcorn, and a bold, bright illustration style to this category.
To connect the microwave popcorn category to a young demographic, I designed a bright and modern visual style for Pop Perfect's branding to show that microwave popcorn is just as exciting as the wild flavors of the pre-popped popcorn category.
While the realm of microwave popcorn has been dominated by butter flavors in similar photo-centric packaging, Pop Perfect brings the wild flavors of the pre-popped popcorn, and a bold, bright illustration style to this category.
To connect the microwave popcorn category to a young demographic, I designed a bright and modern visual style for Pop Perfect's branding to show that microwave popcorn is just as exciting as the wild flavors of the pre-popped popcorn category.
Process:
I began creating the conceptual Pop Perfect brand by outlining the brand's main attributes: its modern and fun visual style that appeals to younger demographics, as well as its bold flavors, that are normally found in pre-popped popcorn.
Next, in the ideation phase of building the brand, I chose the brand name and outlined the visual branding elements for Pop Perfect: this included both the Pop Perfect logo design, as well as the graphical elements of the brand's popcorn packaging.
After determining these details, I created the early drafts for the three microwave popcorn boxes shown in the slideshow below.
Finally, to arrive at the final package designs shown above, I refined these early drafts to more clearly convey the modern and fun visual style of Pop Perfect. In this final refinement phase, I revised the illustrations featured on the Spicy Jalapeño flavor packaging to visually express the flavor in a simpler and more eye-catching manner.
Next, in the ideation phase of building the brand, I chose the brand name and outlined the visual branding elements for Pop Perfect: this included both the Pop Perfect logo design, as well as the graphical elements of the brand's popcorn packaging.
After determining these details, I created the early drafts for the three microwave popcorn boxes shown in the slideshow below.
Finally, to arrive at the final package designs shown above, I refined these early drafts to more clearly convey the modern and fun visual style of Pop Perfect. In this final refinement phase, I revised the illustrations featured on the Spicy Jalapeño flavor packaging to visually express the flavor in a simpler and more eye-catching manner.