Pop Perfect Microwave Popcorn
I designed these package designs for Pop Perfect, a conceptual microwave popcorn brand, to highlight what places this brand above its competition.
While the realm of microwave popcorn has been dominated by butter flavors in similar photo-centric packaging, Pop Perfect brings the wild flavors of the pre-popped popcorn, and a bold, bright illustration style to this category.
To connect the microwave popcorn category to a young demographic, I designed a bright and modern visual style for Pop Perfect's branding to show that microwave popcorn is just as exciting as the wild flavors of the pre-popped popcorn category.
While the realm of microwave popcorn has been dominated by butter flavors in similar photo-centric packaging, Pop Perfect brings the wild flavors of the pre-popped popcorn, and a bold, bright illustration style to this category.
To connect the microwave popcorn category to a young demographic, I designed a bright and modern visual style for Pop Perfect's branding to show that microwave popcorn is just as exciting as the wild flavors of the pre-popped popcorn category.