Every year, Catamount Arts sponsors First Night North, an annual New Year's Eve festival held in St. Johnsbury, Vermont.
Overall, I created this illustrated poster design to represent events that occur at this celebration: as magic, music, and the night time setting are key elements of First Night North, the illustrations referencing music and night time are depicted here as flowing magically from a magician's hat. Beyond this, the magic imagery serves the purpose of communicating the 'magic' of the event itself, and the appeal of the event that has people coming back year after year.
The sketches above depict the ideation and sketching I used to decide on and develop this poster design. After noting the themes of First Night North and the imagery that can represent them, I sketched out several poster ideas and eventually decided on the idea of uniting the elements of the event together with magic imagery.
Once the poster design was complete, I then expanded this idea into other marketing pieces, and incorporated the poster's visual elements into Instagram post designs.